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Not Just for Kids: Father’s Day at Kidult and Co

Just in case it’s not on your horizon yet, Father’s Day is happening next month, and we want you to be 100% prepared for this momentous day in the calendar of Dads. That’s why we’ve put together this Kidult and Co plan, to help you make your beloved Dad’s (or Granddad’s) Father’s Day totally awesome. You’re welcome!

The Origins Of Father’s Day

For those of you who don’t already know, the third Sunday in June is Father’s Day. As you might expect, its origins are American and Father’s Day was apparently first celebrated in Spokane, Washington State, in 1910. Nevertheless, there are certain claims that Father’s Day actually goes back a lot further than this, and has its true origins in pagan sun-worshiping, although this loincloth-inspired version hasn’t really caught on in the modern imagination!

As per usual, we caught on a bit later here in the UK, not officially celebrating Father’s Day until 1966. Now, of course, it’s a well-established day in the British calendar, even if, for some, it simply boils down to a “World’s Greatest Dad” mug, DIY accessories or a rather insipid breakfast in bed.

Here at Kidult and Co, however, we think you should make a bit more of an effort for Father’s Day, because if Mums get their own special treatment, then why shouldn’t Dads also be given a Sunday to remember, and one that involves the whole family too? And as you might expect, we at K&Co believe that setting the right tone for Father’s Day should involve choosing the right clothes to wear too. So here’s how it works:

1.Get Him to Look the Part

We know some of you grownups enviously look at our ultra-cool, monochrome t-shirt designs for kids, and to be honest, we did kind of think of them with you in mind too. Which is why we’ve also made it possible for you to buy them in adult sizes. Obviously, we’re not suggesting you want your bloke to look in any way weird, as an adult in a child’s outfit would undoubtedly look, but the fact is, these t-shirt designs are more than cool enough for adults to wear.

Does he need much persuading when it comes to fashion? Men can be notoriously clothes-averse and we don’t mean they’re would-be naturists! No, what can happen is a kind of boiling down to the essentials, and before you know it, your fella’s permanent outfit is a sweatshirt and jeans combo. That’s why you need leverage, a way to help him start dressing differently, without it being too much out-of-the-ordinary.

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2. Pure and Simple

The Kidult and Co ethos has always been to keep things simple, and that’s why we go for single block colours in eye-catching monochrome designs.

We originally looked at traditional children’s clothes and thought we could do something different that didn’t pigeonhole kids by whether they were girls or boys. This simplicity is what gives our unisex clothing collections legs, because it’s designed to work with kids’ individual personalities, to complement and enhance them, but not to shape them. In short, the kids wear the clothes, the clothes don’t wear them.

But what we quickly realised was that the same thing goes for our grownup customers too. Our bold and elegantly simple designs work just as well on big kids as little ones, which is why we make our t-shirts available in adult sizes too. Plus they’re great is you want to go for ‘Double Dressing’, so Dads and their mini-me can dress in matching or coordinated outfits.

3.How to Choose a Father’s Day T-shirt

It’s down to tone really. Clearly there is a note of irony that can come into play here; there’s nothing wrong with a bit of that, but just think about the appropriateness too. Clearly some t-shirts will work better than others, depending on the overall look, style and personality of the wearer. For example, there’s nothing wrong with fun, but if your choice of t-shirt design is going to be amusing when worn, make sure people will be laughing with the wearer, not at him. Ridicule is not the best way to kick off Father’s Day!!

We do have designs such as our popular “Heartbreaker” and “Equality” t-shirts that are graphics rather than words, which gives them an immediate, universal appeal.
Although you may find the idea of your Dad wearing an “I Didn’t Do It” or “Who You Calling Little?” slogan hard to resist though.

Remember to choose carefully too if you’re going for the matching Dad and kid look; you don’t have to look like an invading army! Our designs come in variations in background and lettering colour, so you can mix and match. That way you can each express your individuality, rather than setting out together on Father’s Day looking like a sinister new cult! Because that’s the beauty of Kidult and Co’s minimal approach to gender neutral clothing; we want your personality to shape the clothes you choose to wear, not the other way around, and that goes for Father’s Day too.

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4. What’s Next?

Of course, you don’t want to be all dressed up with nowhere to go, so here are some ideas for things you can do together on Father’s Day, dressed in your Kidult and Co finery, of course.

  • Picnic and newspapers – this is all about varying the usual routine. Rustle up something to eat for outdoors, pick your family-friendly location, grab the Sunday papers and off you go. Keep things simple but not too ordinary, so make the picnic a bit special. Choose somewhere the kids can run around safely, and then if he needs to have a nap behind his paper he can do. It’s Dad’s day after all!
  • The great pub lunch – there’s bound to be a good pub you can choose, with an outdoor play area and a decent menu. Again, it’s about being able to do something hassle-free as a family and this is always an easy treat.
  • What about woods and parks? Take him on a bit of a ramble, or even go somewhere via a scenic train journey. But keep it relaxed – do you really want to do the shopping centre and all that entails? Alternatively, at this time of year, there are various quirky weekend one-day family festivals, cultural and sporting days out that are worth exploring as the focus of a Father’s Day treat.

Of course, you could also just stay at home and make the most of a big family Sunday lunch, indoors or out (weather permitting), dressed up together in your different but matching Kidult and Co finery. Whatever you do, just make the day count.

Why not treat your dad this Father’s day? Use “TREATINGDAD” at checkout to get 10% off your order.

Get In Touch

You know about us, so let us know about you.

We want you to enjoy our clothes however young or old you are. We made them for you to express yourselves as individuals, and to bring you together, so get in touch and let us know how you’re doing that.

You can get in touch with us by emailing hello@kidultand.co or using our contact form on the website. We’re also on Facebook, Twitter and Instagram too, so why not share your Father’s Day stories with us?



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