Co Founders (From Left to Right)
Melissa, Emily & Laura
Photograph Credit: Liz Henson Photography
Creative Business Of The Year Award
Part-Time Business: Highly Commended
Valley At Work: Highly Commended
Established in 2015 by three friends, Kidult & Co is a British designed Clothing and lifestyle brand for little ones with attitude.
Kidult and Co was started with a purpose; to make children’s clothing that broke the mould. To take a stand against the tide of pink for girls and blue for boys and stand up for the British fashion industry, with a strong emphasis on Made in Britain.
Statement t-shirts are key to their collection, with each range aiming to blur the boundaries between gender specific clothing. Thanks to their monochrome colour scheme they’ve created a fresh and fashionable clothing range that is completely unisex. It’s aimed at you, no matter what your gender, age, sexual identity or any other category is, which society wants to box you into.
Their not evangelical about it and they’ll never get all preachy on you, but Kidult and Co firmly believe that what you wear – whether as an adult or a child – should not be dictated by society or anyone else, but instead that your clothes should be a means of self-expression that tells the world who YOU are, not anyone else.
That’s why they just make simple, well-made clothing with great designs and a big dash of style, so that both you and your little ones can look cool and express your individuality, regardless of your sex.
Melissa, Laura and Emily are the girls behind the brand. All three are fresh out of university with each of them bringing different attributes to the business. Their backgrounds in Web Design, Fashion Brand Management, Marketing, Art and Graphic Design have been the basis, strength and knowledge behind the startup of Kidult and Co.
All three girls are from The Rossendale Valley in Lancashire, which is based in the North West of England, and where the majority of their clothing is produced. Keeping the manufacture local not only keeps the brand personal to them, but also enables them to give work back to their community.
Kidult and Co was born with a conversation over coffee, reminiscing about childhood and how they used to be ‘Tom Boys’, which still sometimes shines through in their style today, not every girl wants the fancy dress, hence their choice to keep their clothing gender neutral.
Not wanting to be seen as just another faceless brand, Kidult and Co use Instagram as a platform to build relationships and interact with their customers where possible. They are all about the personal touch, from communication to sending out the final package.