Friday Feature with our Brand Enthusiast @boyswillbe_boyz

1. Why do you love Kidult & Co?

We have followed and supported Kidult and Co since they started out and it has been such a fantastic ride watching them grow. It is so hard to find cool brands that cater for older children so I was delighted to find such a fantastic alternative kids brand. From day one the service has always been amazing and we have loved every item that we have ever bought. The boys often have a browse through the website and let me know what they would like, we love that there is a huge variety of colour ways Andrew the boys will be wearing the clothes for many years to come.

2. What is your favourite item from Kidult & Co and why?

We love everything that we have from Kidult and Co but if we had to pick one favourite it would definitely be our personalised onesies. The comfort is unreal and they look cool too. They are our most worn item of clothing ever.

3. What other brands can we see in your pictures and tell us a little about them and why you love them?

Jude is wearing one of our fave jackets from @thelittlecloset_ which is another amazing brand that caters for older children. The clothing and slogans are unique and the lady behind it is just awesome.

Zac wears leggings from @hunter_and_rose which is one of the first brands that we followed and fell in love with on Instagram. I love leggings on boys but they are so hard to find above age 5, so these are perfect for Zacs style and super comfy.

3. Why do you love to shop small?

We have been supporting small brands since the boys were toddlers and they have owned some amazing items. We are always stopped and asked where their clothes are from and I love that they are not dressed like every other kid that we pass on the streets. The time and effort that is put into making each item that you buy just makes it feel that little bit more special and the items last much longer than any high street brand. Small brands rock!

Instagram: @boyswillbe_boyz

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