Yesterday, 30th July 2017, was International Friendship Day. This is all about promoting worldwide friendship and fellowship. The United Nations came up with this designated day, but even while there’s a global need, the impact friends can have on our lives begins at a very personal level.
Friends are good for you, in more ways than you might think. Psychologists say a close circle of friends can boost health more than exercise. From research, it appears that healthy relationships help people reap the rewards of feeling less stressed and taking better care of themselves.
Friendships can bring with it other rewards too, as we at Kidult and Co well know. Friendship is what got us started, and it continues to drive what we do. It carries through into what our brand of minimal kids clothing stands for.
We don’t need an official day to be with friends, but it’s a lovely idea, and with so many of us having busy lives, marking a date on the calendar to get together is no bad thing.
Doing Stuff with Friends
So, even if you missed it this year, International Friendship Day is a useful reminder to take some time to be with friends, to keep those relationships alive and ticking, and to truly value the friendships you have.
Friendship activities are not just for Friendship Day, and there are plenty to choose from. You might want to get together for a day out somewhere, whether it’s hiking or rambling in the great outdoors, or visiting somewhere together. The great thing about friendships is how they evolve and extend to include families, so that they naturally involve your kids too.
Friendship days out might be at the beach, or picnicking in the park, or, closer to home, in the garden. If the notoriously unpredictable British summer weather threatens to derail your plans, take yourselves and the kids off to the cinema, or an indoor swimming pool or activity centre. Remember, it’s not so much what you choose to do, or where you choose to do it, as the companionship and that special sense of togetherness you can enjoy.
Being with friends should feel easy and unforced, but friendship can also be something you need to make time for, because it’s so easy for each of us to get wrapped up in our own lives. Like we said earlier, friendship can be the foundation for other things. That’s how our business began.
Who do you go into business with? For some that might be an issue to fret about, but not for us. Why? Because our friendship came first. We came together as Kidult and Co because, for us it was the natural thing to do, an extension of our friendship.
We’re Melissa, Laura and Emily, three girls from Lancashire’s Rossendale Valley. One of the things we had in common was being tomboys as kids, and not wanting to feel constrained by what people felt were suitable for little girls. That’s how we’d grown up, and we’d gone on to have varied backgrounds in graphic design, art, fashion brand management and web design.
Our friendship was the thing that remained constant, and as we shared some typical time together over a coffee we got to talking about being tomboy girls and what sort of expectations were put on kids through the clothes they were given to wear.
That was our collective lightbulb moment: gender neutral clothes for kids.
We figured we each had different skills which would work well together, but more importantly, we had the closeness of our friendship, and our mutual urge to do something that reflected our beliefs.
Friendship is the foundation of Kidult and Co, but it’s also the basis of how we conduct our business and grow it. We care what our customers think, and we want our customers to care about what we believe in, as shared values that will help them choose the clothes for their kids.
The Personal Touch
What to wear, what not to wear – these are personal issues and we wanted to appeal to our customers on a personal level. When it comes to breaking the mould with unisex, minimal kids’ clothing designs, we knew we didn’t want to preach, but instead use what we had to tell its own story.
At the same time, we wanted to connect with others, to interact with them and build relationships. So, we’ve used Instagram as our platform to let our customers know how much we care.
We were looking to design clothes together that would do away with the traditional boy-girl rigidity and focus instead on gender neutral kids’ clothing which had something to say about children’s personalities and natural exuberance. You can see this in the messages our clothes carry. They’re not about pink for girls or blue for boys, or ballerinas and footballers, adventurers and beauty queens.
Kidult and Co’s clothes are about the reality of kids at play and kids making their own friends and developing their own interests, without having pre-determined roles.
Why Friendships are Worthwhile
It shouldn’t take the UN to make anyone realise the value of friendship, but it’s nice all the same to have an International Friendship Day, if only to remind us of what friends are for. For the three of us, friendship has meant us being able to create something we feel is truly worthwhile, and that will give others something of value.
We’re not trying to overestimate the impact of kids’ clothing, or what it is we bring to children’s t-shirt designs. However, we do think the message we have, while humorously expressed, is a good one, and hopefully the right one for you and your kids.
We’re Kidult and Co, Melissa, Laura and Emily. Friends in business together, and in life.
Get In Touch
What will your kids be wearing when they’re with their friends? Talk to us about their choices, and yours. Email us at firstname.lastname@example.org, or fill out the contact form on our website and we’ll get back to you as soon as we can.