Our Rebelution Collection is a play on the words ‘Rebel’ and ‘Revelution’; two words that we think sum up our brand pretty nicely. It strikes a cheeky tone which is reflected in each design, it’s to do with kids being free to be themselves, and cheekiness is a big part of this.
We wanted this range to really emphasise the fact that we never stick to the norms that society want us to follow and we’re not afraid to speak up for what we believe in. Clothes that won’t constrain kids according to their gender have always been our concern here at Kidult and Co. Anything that spreads the message more widely is good news as far as we’re concerned. Join the Rebelution.
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