As Wimbledon comes around again this time of year, with all the drama and excitement both on and off the tennis court, it’s made us think about sport. No, not watching it, but doing it. Sport feels different in the summer; it brings a sense of freshness, vitality and promise. Weather permitting – or even not – summer should be a time for getting your kids, and yourself, outdoors and active.
At Kidult and Co, we want active lifestyles for kids and the whole family. Not in some no-pain-without-gain way, but for the sheer enjoyment of it.
A sporty summer is an active summer. Activity for kids is all about freedom, and that’s something we believe in. We’ve got fantastic unisex, monochrome kids’ clothing designs ideally suited to all kinds of sporty summer activities.
So, put down your summer pop and ease yourself out of that all-too comfy garden chair. Lure the kids away from the television or the tablet, and let’s get outdoors and active!
Not Enough Activity
There have been plenty of news stories recently about how a whole generation of children in the UK just aren’t getting enough activity. A 2011 poll revealed that 10% couldn’t ride a bike and 15% couldn’t swim! 15% even said they never played sport with their parents!
More recently, research on 400 children in 14 schools has found that the physical progress they make in term time is reversed by lazy summer holidays. This study is the first to measure fitness levels both before and after the summer holidays.
Another suggestion is that large numbers of four year olds are not physically ready to start school. Early-years specialists discovered high numbers of kids having problems with balance and coordination. University of Loughborough researchers say this increase is partly a result of children being less active in their early years.
Exercise is also crucial for brain power, with exercise as crucial to mental as physical health. Kids need activity, and parents can enjoy it with them. The good news is, your sporty summer doesn’t have to be all high-end coaching and organized team activities, there are plenty of ways for you to enjoy fitness as a family.
And now that we’re on the cusp of the summer holidays we’ve got that sense of the days stretching out ahead of us, so don’t waste them – let’s get out there!
Fight the Summer Slump
Especially these days, it’s easy for family members to be off in their own private worlds during the warmest summer months. Whilst we accept that everyone needs their me-time, getting together and doing something actively as a family is a great way to be fitter. And luckily there are simple things you can do, space permitting, like setting up a badminton net in the back garden, or even a trampoline.
Why not check the local activities in your local park? You might find there are groups of parents setting up a rounders game or something similar. If not, why not set one up yourself? The trick is to keep it relatively informal, and maybe combine it with a joint picnic with a group of friends.
Sometimes with outdoor games simpler means better, so long as you can involve everyone. If you turn going to the park into a major expedition, it might make it harder to do regularly, so work within your limits, but have activity as the main objective. Even a bit of running around the park playing tig works to get everybody out and about.
There are plenty of all-ages family holidays you can find, whether walking, cycling, swimming or a combination of them all. And many organised holiday destinations, both home and abroad, have sports facilities, from swimming pools to table tennis and other activities, on site.
An alternative that works just as well is going on family day trips, which might be anything from visiting a theme park to being out in the countryside. The vital thing is to build plenty of exercise into the day, and combine it with pleasurable things too.
Closer to home, it’s also worth thinking about family meals, not because they should be a competitive sport, but because having more of them together encourages the idea of doing things as a family unit.
Above all, just remember to make your sporty summer a family-friendly one.
Clothing for Active Kids
Hopefully we’ve established the idea of activity as officially a good thing, and that it doesn’t have to mean a serious attempt at breaking world records or Olympic levels of training. So, how can you boost a sense of everyone wanting to get involved? Well, we think what you wear is important here, and that our minimal clothing designs for both kids and parents alike will do the trick.
Here at Kidult and Co, we design and produce 100% cotton t-shirts for kids, and adults, which are breathable and comfortable to wear, however much you’re doing in them. They’re uncomplicated but eye-catching, wearable and washable. In short, they’re made for movement, and the simplicity of their design makes them suitable for all kinds of situations, settings and activities.
But most of all they’re fun. We work hard to be on message, and our messages are all about the freedom for kids to be themselves. Because, for us, a sporty summer means playtime and the unstoppable momentum of kids when they’re fully in the moment, whether that’s in your own garden, the park or on holiday somewhere.
Act Like a Kid we say, and we mean it. In fact, we’re so committed to the idea that we stock most of our clothing in adult sizes up to XXL, because sometimes acting like a kid is what overstressed and under-active adults need too.
We’ve got lots more vivid, minimalist designs to make your kids, and you, stand out in the summer. You could be your very own family team Kidult, with t-shirts to match, whether that’s Cool Kids Club or a Vote for Playtime.
And for when the sun’s blazing – which we hope it will be for at least some of the time this summer – we’ve got a range of distinctive hats too, to help protect your kids from the heat.
Get In Touch
We make contemporary clothes for kids, and sometimes their parents, to wear, so if you want to know more about our dynamic designs for monochrome, minimal and unisex kids’ clothing, please email us at firstname.lastname@example.org, or fill out the contact form on our website. We’ll get back to you as soon as we can.